Privacy Policy

Collection and Use of Personal Data

Personal Data. “Personal data” is any information that relates to an identified or identifiable individual. Awaken Arena may collect a variety of personal data about you in numerous ways:

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Personal data you provide directly. We may collect personal data that you provide directly, such as when you access our website, create a user account with us, register our products, or otherwise provide your name, email address, etc. You may also choose to submit personal data to us via other methods, e.g., in response to marketing or other communications; through social media or online forums; through participation in an offer, program, or promotion; in connection with an actual or potential business relationship with us; or by giving us your business card or contact details at trade shows or other events. When you contact Awaken Arena, we may also keep a record of your communication to better support you in the future. From time to time, we may offer referral programs to refer prospective customers to us. Please refer a prospective customer and provide their personal data to us only if you have their permission. If you later find out you did not have such consent, please inform us as soon as possible.

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Personal data we collect automatically. We may automatically collect information about how you use and engage with our business (e.g., via our websites and/or applications), products and/or services over time, and some of this may be personal data. In addition, we may use cookies and other technologies to function effectively. For more information, please refer to the “Cookies and Similar Technologies” section of this privacy policy below.Personal data we collect from other sources. As mentioned above, we may receive your personal data via a referral. In addition, we may supplement other personal data we have collected with information from third parties or other publicly available sources. If the products and/or services you use are offered by one of our partners and you registered with such a partner, we may also receive your personal data from them. If applicable, you should also therefore carefully review our partner's privacy policy, which may have different terms.

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Categories of personal data we typically collect. Depending on your interaction with our business, we may collect:

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• Personal identifiers, such as your real name, alias, postal address, unique personal identifier, online identifier, government-issued identifiers, email address, phone number, account name, or other similar identifiers.

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• Internet activity information, such as Internet protocol (IP) address, device and advertising identifiers, browser type, operating system, Internet service provider, the web page that directed you to our services, the date and time of your visit, information about how you engage with us (e.g., the links or buttons you click and pages you view of our website or applications), whether an email was opened, and other standard server log information.

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• Commercial information, such as records of products or services purchased, obtained, or considered, or other purchasing or consumption histories or tendencies.

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• Professional information, such as your title.

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How we use personal data we collect. We collect, use, and store your personal data for the reasons set out below.

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• Where the processing is necessary for us to administer our relationship with you. For example, creating and administering orders for you (including, if necessary, processing payments), registering, maintaining and managing your account (e.g., email preferences) or for interacting with our business (e.g., via our website, telephone, video conferencing and/or email), providing you with support and responding to your queries, feedback, claims and/or disputes, and when visiting our offices or attending events.

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• Where necessary for Awaken Arena's legitimate interests, and where our interests are not overridden by your data protection rights. For example, developing product or service features or functionalities, including when you give us feature feedback and suggestions, managing and improving our website, systems and infrastructure, identifying, developing, and marketing products and services that we believe will interest you, communicating with you regarding our business, products and services, including promotional offers and suggested products, services, or new features or functionalities which may be of interest to you, protecting the security of our premises, assets, systems, customers, customer end users, and intellectual property and enforcing company policies, undertaking mergers, acquisitions, reorganizations, or disposals, as permitted/required in accordance with local law, protecting our legitimate business interests and legal rights, including use in connection with legal claims, compliance, regulatory, auditing, investigative and disciplinary purposes (including disclosure of such information in connection with legal process or litigation) and other ethics and compliance reporting requirements.

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• Where necessary to comply with a legal obligation. For example, tax law and similar obligations (e.g., tax and national insurance reporting, filing and withholding), responding to court orders, subpoenas or other legal processes with which Awaken Arena is required to comply, complying with legal, regulatory and other requirements.

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We may provide you with more specific notices for some of the processing described above and, if we require your consent, will ask for this at the appropriate time